Graphic Design for IKUSA Mixed Martial Arts

the original photograph used for the advert

As Ikusa's first-choice of designers, we were asked to produce an advertisement under the theme "prepare for war", for use in a popular mixed martial arts publication. The client was very keen on our first idea of a menacing looking character contemplating a battle.

Supervising the photo-shoot, having carefully selected an appropriately menacing model, we set about transforming the image into an advertisement suitable for the brand.

The Final Production

The final design for ikusa

After extensive processing and reviewing with our client, we provided Ikusa with our final proposed design, that we felt reflected best the message behind the Ikusa brand, and fulfilled the requirements of our design brief.